Submitted for 6 HRCI-Strategic and SHRM Credits

$100 - Early Bird Registration (through August 15)

$125 - Regular Registration


Enjoy the beautiful white sand beaches of the Alabama Gulf coast with HR friends from all over the state while you earn six strategic credits! Discounted room rates and a fantastic early-bird discount make "Strategy in the Sand" a superior choice for continuing education. The Perdido Beach Resort offers you fantastic food, an amazing beach experience and excellent accommodations. Add to that entertaining and effective keynote speakers presenting cutting edge information. Register today!


Innovation is the act of making changes or doing something in a new way. Human resources is a constantly evolving field that requires constant innovation from its most effective leaders. At "Strategy in the Sand" you will engage with human resource thought leaders from the state of Alabama who will transform the way you think about innovation and diversity. The theme for the day is "Innovate or Die: How to Think Strategically and Creatively in a Constantly Changing World."


Innovation 101: Think Globally

Learn more about Debbie here


Innovation 102: Think Diversity 

Learn more about Melva here


Innovation 103: Balancing Freedom and Rules to Foster a Best Place to Work

Innovation 104: Think Like a Designer

Learn more about Mary Ila here


Strategy in the Sand will be an immersive and invaluable experience taking place in beautiful Orange Beach, Alabama. The day will be made up of engaging keynote presentations from some of the brightest minds in the HR profession. 

Innovate or Die: How to Think Strategically and Creatively in a Constantly Changing World

Friday, September 29

8:00-8:30am: Registration

8:30-9:00am: Welcome

9:00-10:30am: Debbie McGee - "Innovation 101: Think Globally"

10:30-11:00am: Break & Morning Networking

11:00am-12:30pm: Melva Tate - "Innovation 102: Think Diversity"

12:30-1:00pm: Break

1:00-2:30pm: Mary Ila Ward - "Innovation 103: Balancing Freedom and Rules to Foster a Best Place to Work" 

2:30-3:00pm: Break & Afternoon Networking

3:00-4:30pm: Mary Ila Ward - "Innovation 104: Think Like a Designer"

5:00-7:00pm: Reception 

7:30pm: Dinner at Lulu's (Dutch) 


Special Discounted Resort Rate: $129 per night!!

Perdido Beach Resort

27200 Perdido Beach Boulevard

Orange Beach, AL 36561 

Phone: 800-634-8001

Call 800-634-8001 today and identify yourself as a participant of the Alabama SHRM State Council Regional Symposium. Use the Booking ID # 14739 in order to receive the special group rate.

Nestled on an island oasis where the pelicans' perch, the blue herons' stroll and sugar white sand and emerald waters are so captivating you won’t want to leave, Perdido Beach Resort awaits. Perdido Beach Resort is exclusively located near Alabama Point, locally known as “The Pass”, where the Intracoastal Waterway meets the deep waters of the Gulf, and boaters take a voyage for their afternoon venture. 


Strategy in the Sand is Made Possible by the Investment of . . .


How much does it cost to attend?  

Registration is just $100 for the Early Bird Rate (through August 15) and then a mere $125 after that. You can also book a room at the beautiful Perdido Beach Resort for just $129/night plus resort fee and taxes.

How do I book a hotel room, and how much does it cost?  

The conference is being held at the luxurious Perdido Beach Resort in Orange Beach, AL. We have secured an excellent group rate of $129/night, which is a significant discount from the normal room rate during that time. The conference registration fee does not include the hotel rate, and we do not automatically book a room for you when you register for the conference. You will need to book a room at the hotel at your leisure independently.  

Call 800-634-8001 today and identify yourself as a participant of the Alabama SHRM State Council Regional Symposium. Use the Booking ID # 14739 in order to receive the special group rate ($129/night). The Perdido Beach Resort will accept reservations, provided there are available rooms within your contracted room block, until Monday, September 11, 2017, at which time any unreserved rooms will be released into general availability. The group rate will no longer be available after the cutoff date and the prevailing hotel rates will apply to any reservation(s) made after Monday, September 11, 2017. Based on space and rate availability, group reservation requests made after the cutoff date will be honored when possible.

Perdido Beach Resorts Room Reservation Team:  

Shanae Barrett | Reservation Specialist Phone | 251- 981-9811 ext. 170  

Nicole Hutto | Event Management Phone | 251- 981-9811 ext. 402  

Can I bring my family?  

Absolutely! We are striving to make this conference as family-friendly as possible. We encourage you and your family to stay at the hotel for the weekend to get the most out of the full conference and hospitality experience. Your family can hit the beach, beachfront pool, spa, fitness center, or nearby shops, dining, and attractions while you're at the conference. Since they'll only be steps away, you can know that you're never too far away from all the fun.  

What's included with the registration fee?  

The registration fee includes six (6) strategic credits, access to all sessions on Friday lunch and 2 free drinks at the Friday evening reception on the Perdido Beach Resort Deck. 

What are the course descriptions? 

Innovation 101: Think Globally - Debbie McGee - Remaining relevant and pushing innovation today, requires a global mindset. Considering multiple global stakeholders requires an innovative thinker to work cross functionally across the organization to design cutting edge practices that recruit and retain the best talent. This session will focus on the industry practices and developments to develop the organization’s international strategic plan. Establishing relationships with the key individuals in the organization responsible for international business development will enable HR managers to influence these key decisions within the organization. Understanding the ins and outs in foreign locations and in a diverse workplace will help the HR manager facilitate and develop the organization’s international core value, vision, mission and ethical behaviors.  

Innovation 102: Think Diversity - Melva Tate - The globalization of business has produced a fast-paced, competitive and complex environment. To retain their market share, businesses must do two things: they must be innovative and they must have a diverse workforce. Research has provided undeniable evidence that diversity is a primary key that unlocks innovation. In environments where employees are encouraged to share their voice and draw outside of the lines, new products are developed, new service lines are implemented and new ideas have fostered. HR practitioners must think strategically and partner with senior leadership and across departmental lines to create an organizational culture that embraces the union, thereby generating the best ideas from people in all levels of the organization and incorporating them into business practices. 

Innovation 103: Balancing Freedom and Rules to Foster a Best Place to Work - Mary Ila Ward - We often speak of innovation in terms of products or services. While very important, being innovative with people practices is how the workplace evolves and contributes value that translates into dollars and cents. Interestingly enough, many of the most innovative companies are also labeled as best places to work. This is no coincidence. Through an approach that is grounded in how great companies structure the work environment across business units to foster innovation, this session will cover three key components to success including: 1. The name of the game is FREEDOM- How innovative companies motivate and retain the best; 2. Rules to preserve freedom and culture- How innovative companies go about rule-making; 3. A Final Word on How to Create an Innovative Organization: Do you believe are people fundamentally good?  

Innovation 104: Think Like a Designer - Mary Ila Ward - Designers design with the customer in mind. Do you as an HR Practitioner think about what your customer wants and needs? This session will give you a crash course in the design thinking methodology that is used in other areas of business, but not common in HR. In particular the session will employ ideas from Stanford’s crash course in design thinking. “Design thinking in business uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” The session will be a design challenge to: 1. Experience a full design cycle through a case study approach; 2. Put design thinking to work at your company.


Download the Sponsorship Prospectus for Strategy in the Sand by clicking here